Saturday, November 1, 2008

Financing the PaaS - A Friendly Host May Be The Answer

The Reasonably Smart project has just crossed into the 9th week of our funding mission. Let me just say, it has just been a fantastic 8 weeks to be raising capital! Especially with all that stability, strength and optimism all around us!

Actually, despite the fact the "sky was falling" over the past two months the response to our company has been generally positive. Many of the VCs that we have talked to have indeed passed – as they do – but a couple are digging in. Unfortunately, we are still a long way from a deal.

On the bright side, one concept that is picking up momentum is one we were aware of but did not immediately pursue. That is the option of strategically and financially partnering with a hosting provider. Originally we did not move in this direction because of the bias we had towards hosting companies generally being "traditional" suppliers to us. However, based on the conversations we have had over the past 2 - 3 weeks, we realized that they could be so much more.

The whole cloud computing evolution has completely changed how innovative hosting companies are viewing the future. Deals are being made all over the industry that are designed to "on ramp" these companies to the cloud. Hosting companies who want to broaden their offering and/or add more depth to their stack are looking at Platform as a Service (PaaS) with great interest. Those providers who are extremely forward thinking and who want to engage the developer directly and/or create a developer ecosystem, are beginning to see how leveraging a PaaS could be a great way to do this.

Fundamentally, with certain providers the realization seems to be that their hardware is the power generation plant, and a PaaS could be the distribution network that links them to the "home and office". This is all good news for Reasonably Smart as our funding options are increasing "in this time of great need" .

So, if you are a hosting/hardware cloud provider who is looking to extend its offering, its reach and embrace the developer directly, have a look at partnering with a PaaS company.

And, more importantly (to us), if you have money to invest and are going in this direction, take a look at Reasonably Smart as we are still looking for our partner.

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